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The Trust Trial: Could you sell an iChicken?
Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion
Optimizing Web Forms: How one company generated 226% more leads from a complex web form (without significantly reducing fields)
A/B Testing Prioritization: The surprising ROI impact of test order
Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion
In Conversion Optimization, The Loser Takes It All

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Transcript of The Secrets to Scaling Your Business
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