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How a nonprofit leveraged a Value Proposition Workshop to see a 136% increase in conversions
How to Think About Email Capture Forms Like a Customer
Communicating Value Effectively: Respecting the customer’s right to draw their own conclusions
Clarifying Your Marketing Objective: The danger of asking “how?” too soon
Marketing is Not About Making Claims; it’s About Fostering Conclusions
The Hypothesis and the Modern-Day Marketer